As video streaming also dominated social media consumption, YouTube has seized the number spot from Facebook for 2020. Naturally, as we return to 'normal' and spend less . And when marketers were asked what trends they would be leveraging for the first time in 2022, 29% said short-form . TikTok Style. No slowing down for digital. Here are the key trends that we predict will influence the professional service market in 2022. by Elizabeth Parks | Oct. 18, 2022. Trend 1: Consumers have had enough - and they're willing to walk . 2021 Mobile Video Consumption Tech Trends. Before the pandemic, video made up roughly 73% of all internet traffic. 86% of businesses use video as a marketing tool. Video consumption and revenue are linked in ways that marketers are yet to fully understand. The average video length in 2022 is 3 minutes and 23 seconds. Every single day. In the second half of the year, the list of investment projects of well-known VC . Video marketing is the future. Right now, users can live stream on every major social network besides TikTok and Pinterest, but these two platforms won't be left behind for long! Among U.S. audiences aged 25 and . To help you use these to your advantage, we've collected some of the most important video marketing trends to look out for in 2020 and beyond. Social media video ads. Increasingly, consumers are relying on marketing videos from brands. TikTok will focus on live shopping and e-commerce. In many ways, it's much more engaging than text and other forms of content. ; However, it's important to get the tone right. 15 March 2022 | NEW YORK - Coffee consumption has soared to a two-decade high as Americans brew up new post-COVID routines, according to exclusive consumer polling released this morning (Tuesday) by the National Coffee Association (NCA). The Future of the U.S. Meat Market. 7 hours and 54 minutes. There was no changed in consumption in the recorded years in China, Indonesia, Pakistan, and the UK. It's not going 'full TikTok', but Twitter is looking to lean into emerging video consumption trends, with two new updates designed to improve the Twitter video experience - and ideally, get people spending more time in the app.. First off, Twitter's adding a new option that will expand tweeted videos to full-screen mode with a single click. HubSpot reported similar findings in its 2022 Marketing Industry Trends report. With weed being legalized in many states of the USA, as well as being decriminalized in others, the popularity and public face of cannabis has rocketed. The consumer trends for 2021 which are forecasted to appear into 2022 and beyond. Here are the top global consumer trends in 2022: Download the full Global Consumer Trends 2022 report now. Videos in Social media stories. There are three notable ways that video consumption has changed over the recent years: 1. In 2021, Gallup, Inc. reported that 60% of U.S. adults drank alcoholic beverages, which decreased from 65% as reported in 2019. Video Consumption Trends: Content and Platforms analyzes trends in consumption by platform (TV, SMP, computer, smartphone, tablet, and gaming console), source (linear TV, physical media, OTT video, etc. This coverage excludes user opinions of media, reasons for using media, and engagement with advertising or marketing content. Cement consumption has fallen sharply in the last six months, and is expected to close 2021 broadly flat. Innovations in video marketing are targeted at expanding the users' role in a scene they watch on the screen. Short-form videos are going to rise. Basically a third of their life. More marketers across the globe are jumping onto new video marketing trends to get results for their clients. Video Trends. Ofcom's Technology Tracker found that about four in 10 (39%) people in the UK aged 16+ had a smart speaker in their household in 2022, up from . OTT streaming, meanwhile, will be embraced by roughly 98 percent of U.S. households, while the average number of paid subscription services is expected to . Small and mid-sized businesses are getting the most out of their marketing efforts by leaning into video content. In 2020, the average consumer spent 474 minutes a day on digital media. Live streaming will come to new platforms. They tell a whole story engaging the viewer and thus increasing the sales by 7%. eMarketer released their Global Media Intelligence Report 2021 and in it, we discover that 9 out of 10 Internet users between the ages of 16 and 64 stream video-on-demand content. Nearly half of these videos were organic, and half were paid. More video content is being uploaded in 30 days than what major television networks in the US have created in the past 30 years . Short form videos are projected to make up 90% of all internet traffic in 2022. And, today, it's easier than ever to review and research customer opinions. . With 2154 Views. The 360-degree videos are the latest technologies with a promising future. (Source: Digital Journal) The OTT market is riding on the mobile revolution in the country, as 75% of videos are consumed on . More than 99% of current video marketers told us they'll continue using video in 2021, and two-thirds plan to increase or maintain their spend. 92% of marketers say video is an important part of their marketing strategy. to know for 2022. This year's Digital media trends survey revealed that media companies in the United States are now feeling more turbulence from the deeper currents shaping consumer behavior. By 2022, online videos will make up more than 82% of all consumer internet traffic 15 times higher than it was in 2017. Video marketing is one of the most exciting and interesting industries of our time. We can safely say that the creation and promotion of video content is the most useful direction in today's marketing. 66% of Americans reported that they had consumed coffee within the past day. Video traffic comes from paid on-demand services (like Netflix, HBO Max, etc.) Content Consumption Trends 2022. (Source: Digital Information World) The number of people who view video content is on the rise. The activities our sample group was doing while watching videos. If you have scrolled any social media feed, almost every video is using the fun, fast, energetic style made popular on TikTok. Oct 28, 2022. One of the top video marketing trends for 2022, that was also a top trend in 2021, is using social media videos ads . January 13, 2022 - In many ways, 2021 was a banner year for the U.S. cannabis industry, largely thanks to continued legalization of adult-use cannabis at the state level. According to consumers, 51% ranked YouTube as the social site they spend most of their time on (Animoto, 2021). Video is here to stay. B. So, here we go with top video marketing trends you must know for 2022: 1. On 2022-02-24. The average person watches 3 hours and 18 minutes worth of short-form videos per day. Before 2021, customers might have been more tolerant of bad experiences - but in 2022, there won't be any leeway for businesses that don't meet expectations. Video marketing strategies have evolved from 30-second ads and viral videos to vlogs and live videos. We cover the ways users engage with various traditional and digital media, including the internet, mobile, print, radio, social media, TV, and video, as well as devices. Customers spend more time on their smartphones, watching various different content on social media platforms or elsewhere. Nearly two-thirds (65%) of . It's estimated that video now makes up over 82% of all internet traffic. Housing is the main area of weakness, with the fallout from the debt problems of developer Evergrande Group impacting the whole sector. This is now a massive and lucrative industry serving great numbers of people who enjoy their cannabis while no longer risking arrest. Currently there are at least 80 Million unique connected video viewers, with at least 1.75 Million OTT paid video subscribers. Consumer Spending on AR/VR Apps Was $3.5 Billion in 2018 . Here are the 6 online video trends that every marketer and video business owner should take away for 2022: Live video is booming; Video traffic is becoming more reliant on search engine algorithms; Less is more with video production ; Video content is going over the top; Social media platforms are pushing short . . The findings from the survey suggest that it's crucial to keep textual content skimmable for best SEO practice. Per capita pork consumption increased slightly in . Published by S. Dixon , Dec 8, 2021. The "2022 Video Account Consumption Insight Report" released by Youwant Data analysed 12 insights on the changes in video account consumption trends across various dimensions. and user-generated content (YouTube, TikTok, etc.). Brands have long used social media platforms like Instagram, Pinterest, and Facebook to sell their products. By 2022, 82% of the global internet traffic will come from streaming videos and downloads . Video Consumption Trends for 2022 1. consumer trends. About 70 percent of consumers preferred TV channels . The billion-dollar industry around video is determined to figure out this mystery. These short videos explain or tell about one thing with crazy dance moves, funny jingles, and stunts or pranks. Video Trend #1: Most consumers spend over 5 hours per week watching streaming contentand this will keep increasing. Ask yourself, "Is this video pulling viewers into the action quickly, and keeping their attention?" TL;DR - video consumption trends in 2022. Video consumption online has ballooned y 100% for the past 4 years . By some measures the attention recession is already here. In fact, Tubular Labs states that consumers now love to see the following content: Sports. Wine consumption trends in 2022 look likely to mirror those of 2021. By 2022, the short-form video will account for 80% of all mobile data traffic in North America. In the first half of 2021, online beauty, beverages, fashion, and offline beverages, catering, and baking were the investor's hotcakes. ), and content access by source. Moreover, this content cuts through the noise in a cluttered digital landscape. This silly and fun style is carrying over into marketing as well. Between 2022 and 2028, the streaming software market worldwide will grow by a CAGR of about 12.1%. Video consumption trends 2022JNU Video8 secrets to grow your YouTube channelGrow with YouTube monetizationJharkhandupBiharNepalbangalKolkataPakistanKarachiindia 6 video trends to incorporate into your 2022 marketing strategy. 3. Recently, JD Global and JDR JD User Research Department jointly launched the "2022 Overseas, Hong Kong, Macao and Taiwan Consumption Trend Insights". Many consumers are choosing to split their drinking habits between hospitality venues and their own home, allowing them a greater degree of flexibility and reduced costs. In addition, the latest video consumption trends for 2021 show that only 18% of consumers prefer a text-based article, website, or post, and 4% prefer an infographic to a short video. Video consumption is on the rise. 4. This is up a staggering 14% since January 2021 - the largest year-on-year increase we have seen since we began gathering data. Video Consumption Statistics and Usage Trends. . According to a consumer survey conducted in India in 2022, television channels were the most preferred mode of video consumption. These can help brands create a more personal touch than other types of video content. This year's survey results reveal significantand often strikingshifts in consumer behavior around the world. In 2019, consumers aged 18 years and older drank, on average, 4.0 drinks in a seven-day period, but in 2021 that average was 3.6 drinks. Music. Time spent and the average number of services in OTT peaked in Q4, with all key demographics reaching record highs; December 2021 . User-generated content is authentic, trustworthy, and fun! Video Consumption Revenue Statistics. This segment of the industry, in fact, is exploding. 55% of people watch at least one video online every day. And the voice revolution seems to have stalled. 13. And the past couple of years undoubtedly contributed to the growth of OTT, a space that's seemingly projected to change its shape again in 2022. 1. In 2022, though, the ability to buy products directly via social media will become a norm. 64% of marketers say their 2021 and 2022 video marketing plans were affected by . All the signs suggest that usage and spend are on course to continue their growth in 2022. 1. It segments consumers based on their consumption habits and identifies how their video viewing habits have been changing over time. Advertisers are going to buy short-form videos rather than post them. Since videos are so engaging, they tend to be more effective than static . There was a dramatic trend for new consumption trends of ups and downs in China last year 2021. Two out of three people go to videos for information first and do so largely on their mobile devices. Advertisers will spend 82% more on video in 2022. 85% of US Internet Users Watch Online Videos . Video trends. As a report by Google explains, the types of video content people are consuming during the pandemic is reflective of how people are thinking about their lives right now. The U.S. meat market is forecast to grow at a compound annual growth rate (CAGR) of 2.5% from 2022-2030, according to a report by IndexBox. Four 'low' food & beverage consumption trends that will continue high growth into 2022. Since 2020, the epidemic has accelerated the increase in the penetration rate of online shopping around the world, and the cross-border e-commerce industry is at an all-time high. Our global survey shows that video viewing of all types accelerated in 2020. With billions of users, social media platforms are a goldmine for businesses and content creators looking to reach wider audiences. There's a wider acceptance of "lower-quality" content, especially among younger . Nationwide coffee consumption is at a two-decade high. By Nora Cortez, Director, Media Planning, and Sarah Atta, Digital Video Director. Traditional broadcast and pay- TV's share of video consumption continues to decline and now accounts for only one-third of all video consumption. Remember the following before starting your next campaign: At the second spot is Facebook (45%), while Instagram (39%) placed third. 1. Mobile video consumption rises by 100% every year. It's that time again. 1. While the industry will . Well, we've crunched the numbers, and this time round, we're giving them to you in a whole new way. After 15 years of growth, streaming video on-demand (SVOD) services have successfully unbundled video, lowered costs to consumers, and ignited fierce . Marketers are going to worry about how quickly consumers forget what they watch. The 360-Degree Video Technology Will Flourish. Now, with video being accessible on every major social media network, they are . Research suggests that OTT TV and video subscriptions will rise to two billion by 2025, while the overall OTT media market will generate more than $210 billion in annual revenue by 2026. Deloitte's Digital media trends expands beyond the US market in 2022, uncovering insights from Brazil, Germany, Japan, and the United Kingdom. 3. How Video Consumption is Changing in 2022. 66% of Americans now drink coffee each day, more than any other beverage including tap water and up by . As a rising star, the WeChat video account, coupled with WeChat's huge user base, combined with various scenarios of the WeChat . Statistics say that more than 85% of Americans consume video content every day, to one degree or another. Well-Known VC, as we return to & # x27 ; low & # x27 s... Into video content every day & # x27 ; s survey results significantand... Moreover, this content cuts through the noise in a scene they watch new video trends! 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